Money games is a must read for professionals and future leaders of the sports and entertainment industries and sports fans will also find an intriguing story about the evolution of the games that they cherish and follow. Castro eventually became the co lead for the convergence of sports and entertainment project with fellow classmate todd jacobs and in the spring of 2008 participated in creating the foundation for the book money games profiting from the convergence of sports and entertainment. The businesses behind dubai sports city the branding of david beckham and the presence and popularity of fantasy sports leagues on the internet are unmistakable indicators that the sports and the entertainment industries are quickly becoming one and the same. As the title suggests money games profiting from the convergence of sports and entertainment the stated focus of this book is the convergence between sports and entertainment in my opinion i find this to be misleading. The convergence of sports and entertainment is pervasive and it continues to create business challenges while simultaneously providing significant opportunities for those hoping to make money from it
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